Reaching the right people with smarter ads.
No one likes an irrelevant ad. That’s what makes dynamic ad technology so exciting – advertisers can build multiple versions of an ad to ensure their rich media banner campaigns are being shown to the right target audience. For brands like REI, with multiple locations across the county, the possibilities were even more exciting thanks to geolocalization. We built a banner ad which displayed a custom message and selected list of the nearest REI stores, based on the user’s’ location. The result drove foot traffic to the brick-and-mortar storefronts.
