Looking for World Cup Campaign Ideas? Digitaland recently helped Univision Deportes with Dynamic banner production
The challenge: ESPN pulling more U.S. Hispanics
Univision was beggining to loose Hispanics sport viewers in the U.S. to computer ESPN
The solution: leverage the 2014 world cup in Brazil
To help Univision share their passion for the event overtake ESPN.
The game plan was drive viewers to Univision world cup broadcast on Digitaland platforms, letting them know that newtwork truly speak their language.
Gamification Ads with Excelent results: rich media display banners were created for Interactive website.
More than 600 banners developed, each banner ad promoted the Univision App, encourage viewership and build awareness in both english and spanish.
Cross screen experiences – It was true Multi platform experience!
With more than 600 componets, 20 formats, 12 creative concepts, 2 languages – All in just one month’s time.
Univision scores big!
Website traffic soared – 27.5 millions unique visitors, 3.4 millions downloaded the free sports app, ranking it number one in the google play store.
The live streams reached 10 million viewes and total viewership for Univision Deportes reached 80.9 million. thats a 256% increase.
And exciting win that brings Hispanics home, were they belong.
