Rich Media video promotions versus static advertisements - what is the distinction?

For example, a standard video promotion may show up over the thing you're doing and begin playing, not allowing you to re-visitation of the page you were on until the advertisement is done, or if nothing else until you click away. A rich media video promotion, then again, will begin playing toward the edge of the screen, or out of the way, with no solid. In any case, it's intended to grab your attention. That way, if your advantage is aroused, you can decide to unmute the video and hear what it needs to state.

How would you take a stab at nail clean on your telephone?

A camera incited the client to put their hand on a level surface and snap a photo. From that point, they could apply enlarged reality channels to the photograph, which reproduced various shades and styles of nail clean on their nails. This assisted individuals with drawing in the brand powerfully and get more put resources into the items, and picking which ones they needed to purchase.

How might you utilize rich media advertisements to advance your image?

There are a wide range of alternatives for dynamic rich media. With a smidgen of imagination and creativity, you can discover the perfect method to draw in with your intended interest group and get them to see your promotion, however to associate with it. In the event that you can do that, you're more than most of the way to getting them to make a buy.

Dynamic rich media | Rich media banner ads production

Q: What Is Rich Media Production?

Rich media promotions incorporate things like video, sound, and comparable components. Obviously, standard online advertisements may utilize these components too, yet there's a significant contrast. Rich media utilizes these components to make an intelligent encounter. While normal promotions are regularly meddlesome and irritating interferences, rich media is intended to catch the client's eye and make them intrigued enough to draw in with the advertisement.

Today’s audiences tend not to pay attention to ads. They tune them out, and your message falls on deaf ears. How do you create an ad that will actually engage with your potential customers? The answer is rich media production. Here’s what you need to know about dynamic rich media.

What Is Rich Media Production?

Rich media ads include things like video, audio, and similar elements. Of course, regular online ads may employ these elements as well, but there’s an important difference. Rich media uses these elements to create an interactive experience. While regular ads are often intrusive and annoying interruptions, rich media is designed to grab the user’s attention and make them interested enough to engage with the ad.

For instance, a standard video ad might appear over what you’re doing and start playing, not letting you return to the page you were on until the ad is done, or at least until you click away. A rich media video ad, on the other hand, will start playing in the corner of the screen, or off to the side, with no sound. However, it’s designed to catch your eye. That way, if your interest is piqued, you can choose to unmute the video and hear what it has to say.

The difference is clear. In the first scenario, your content is being held hostage by a message you didn’t ask for. It’s likely to turn you off from that brand in the future. With rich media production, however, you’re engaging with the brand and asking to learn more.

Examples of Rich Media Vendors

HTML5 banner

Another great way to use rich media ads is gamification—i.e. creating a specific task for the user to perform, in order to achieve a specific result and be given a reward. In the early days of the Internet, these ads often involved actual games, inside the banner ad. Today’s technology is more advanced, allowing for all sorts of new and interesting rich media options.

For instance, the Sally Hansen cosmetics company wanted to create an interactive ad to help customers find the right nail polish for them. The ad looked fairly straightforward at first, but included the button, “Try It On.”

How do you try on nail polish on your phone? A camera prompted the user to put their hand on a flat surface and take a picture. From there, they could apply augmented reality filters to the photo, which simulated different shades and styles of nail polish on their nails. This helped people engage with the brand dynamically and get more invested in the products, and choosing which ones they wanted to buy.

How will you use rich media ads to promote your brand?

There are all sorts of options for dynamic rich media. With a little bit of creativity and ingenuity, you can find just the right way to engage with your target audience and get them not just to see your ad, but to interact with it. If you can do that, you’re more than halfway to getting them to make a purchase.

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