The backstory:
The result was victorious
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12
Languages
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18
Countries
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4
Creative concepts
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150
Banners created
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12
Formats
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1
Production time
Creative direction is half the battle
When the Battery Agency came to us, they had a solid creative direction and great assets. What they needed was a partner that could bring that vision to life.
After we built out the initial concepts, we dove into the production, working tirelessly to deliver the creative for a global campaign. One month later, everything was pixel perfect and launch ready.
Not lost in translation
Global campaigns usually require coordinating between multiple vendors for translation, design and production. We handled everything in-house, which meant faster turn times.
Reaching gamers with animation
The animation capabilities of HTML5 are part of what make these banners so high-impact. We took the client’s creative direction and developed four different concepts that captured the high-resolution animation that gamers love.
Keeping it all organized
We built our proprietary AdX platform to streamline our production process and provide more transparency to our clients. We put it to the test on this project, and it was up for the challenge.
The Battery Agency team was able to easily keep track of multiple concepts, formats and language variations, while seamlessly submitting their feedback and approvals. Anytime they wanted an update, they just logged in for instant status.
A blueprint for successful large-scale production
There’s a lot that goes into creating a global campaign. The last thing the Battery Agency needed was looking for multiple vendors to handle the different parts of the digital production process. They needed a digital production partner who could do it all, from translation to production, while meeting tight timelines and keeping everyone in the loop.
Since Digitaland handles everything in-house with a dedicated design, development and copy team, that means faster delivery times and less hands-on management time for our clients.
Our field-tested processes and tools have helped us deliver thousands of pixel perfect, on-brand creative for global campaigns.
No more finding (and managing) multiple providers for every project
Digitaland does it all, so you don’t have to:
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Creative direction
Copy, design strategy & development
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Digital production
HTML5 banners, emails, landing pages & more
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Translation services
Great for global campaigns or targeting certain market segments
