Building high-impact, low bandwidth rich media banner ads.
High-impact interactive HTML5 ads are big. And so are their file sizes. BBVA Bancomer was concerned about launching a resource-heavy rich media banner ad, so we got to work with one thought in mind: nobody likes to wait for a page to load. After painstakingly importing each frame of the ad’s animation, adjusting resolutions, playback speed and even cleaning up extraneous pixels, the result was a fast-loading piece of creative that helped boost brand awareness and build engagement with BBVA Bancomer’s target audience. That’s what we call a win-win!
- Unique features: 360 ad animation, full-screen video, interactive rich media ad
- Production time: 2 weeks
