Launching Nike Free.
Finding the perfect pair of sneakers is a lifelong quest for many people. Nike wanted to tell the world – well, 10 countries to be exact – that the search was over. Its line of Free sneakers is the perfect balance of high-performance and comfort that Nike fans have come to love. To promote the launch, we built a rich media ad and a video teaser campaign to showcase the six sneaker models in an intuitive, cross-screen experience. Users could interact with models in the men’s or women’s lines.
- +50k views
- 22.3% CTR
- 47% interaction rate
- 19% video completion
- 6 languages
- 7 countries
- Production time: 2 weeks
