GIF Booth

Unlocking the magic of Paris with GIF Booth.

Our sense of smell links us to our past, present and future.

A favorite toy, a home-cooked meal or a fragrance that always reminds us of someone special.

To celebrate the magic of olfactory memories, Lacoste launched a global campaign that offered a free trip for two to Paris and the Roland-Garros.

The campaign was a nod to Lacoste’s roots and an opportunity to boost awareness for its fragrance line. Contestants entered the contest via an interactive website, where they uploaded a photo, created a GIF and shared it on Facebook. The GIF with the most votes won.

• Unique features: Interactive website, global campaign, GIF generation
• Languages: 15
• Countries: 20+
• Production time: 4 months
• Visits: 150,000
• Avg time on page: 5:23 minutes
• Interactions: 122,187

Interactions per session: 2.33